Since it was the maiden project by MTN Ghana and as a 3rd Party Contractor, we had to face strict opposition from homeowners. They were of the view that, since they had not been given proper orientation from the appropriate bodies especially since it was aerial fiber which was deployed over power grid lines, they needed the representatives to give them the assurance their power connections would not be tampered with.
A collaborative effort within the implementation teams to increase the sensitization within all approximately 1,000km of route distance in the pilot phase began.
After the initial 7 days of the community awareness program, the resistance from the homeowners was reduced drastically next to nothing. The project was delivered within the adjusted time frame for MTN Business Development teams to make sales on the delivered sites.